Over 60% of the UK population have used the internet in the last year and 50% of homes have Internet access. It has greater advertising penetration that all the UK's press put together, at a fraction of the cost. So how would you make the most of your website:

• Integrate the website into your business or interests
• Direct interested parties to the information offered on your site
• Add your web address to stationary, business forms and to your answer phone
• Reduce phone calls by utilizing e-mail and on-line enquiry forms
• Reduce time by providing routine information such as driving directions, business hours, contact information
• Generate new business by listing your services, specialist knowledge and experience
• Increase awareness through publicising and advertising
• Websites do not have to be all about business, they can be a fun way of keeping people up-to-date with a community group, or simply a way to publicise a particular past-time